02-06-2017 Monday Memo

Retail Realities
Shawnee has been fortunate over the past five years or so to witness a resurgence of interest from national regional retailers who have made a capital investment in our community.  Those investments offer the consumers in our area more retail choices, and at the same time provide additional revenues for the businesses themselves, along with the city and county government agencies, schools, library and even the health department. 
Those are all positive results for the area, plus those retailers also add employment opportunities in the community and those who supply services to those locations. Without question we like the multiplying affect that these new investments create for our area.
While we would love to tell you that all of this success is due to an outstanding marketing effort on our part, the truth of the matter is that marketing only plays a small part in a much larger process.  There is a long list of items that have to be undertaken and worked on before anyone decides to locate in a community.
A large part of why retailers are interested in Shawnee has to do with the data they are able to obtain about this area and the positive growth factors that information divulges. 
That data includes the increase in our population, the growing amount of traffic in and through our community, the additional housing that is being built, the number of individuals that are employed here, plus those who commute elsewhere each day, but return each evening to their home in our area.
Retailers also look at the investments being made by the local government entities, the schools, medical providers, manufacturers and other large employers. They look at the enrollment numbers at the schools in the area, the placement rate of those who are graduating from those educational institutions, along with the sales tax rate, the income levels of the residents, educational attainment levels and the future of not only this community, but also the region. And a whole lot more…
They also want to determine if we are an underserved market and if they can be profitable in this area, which all factors in as they are focused on reducing their risk of investment.  That’s what businesses do and to think it’s just about what we want is a bit one sided.
And that brings us full circle back to what we want as consumers.  Almost everyone we associate with in the business of economic development has their own wishes and desires of what they would like to see locate in our area, which is perfectly fine and totally expected. 
On occasion we even also hear from individuals who think that a business that has located here is NOT what is needed and like to vent their opinions publicly on that subject, plus expound upon their ideas on what would better serve the area.  And that is okay as well, however those opinions are not part of any quantifiable data that any retailers put much credence into.
Retail attraction isn’t as simple as going to a warehouse and picking out the choices our local residents want to see in the community.  If it was that easy, it would already have been done and almost everyone would be delighted with the options that are offered to them.  No doubt we would have some folks who would want to push the shopping cart and decide what selections should be made.
So how do we decide on what to target in the area of new retailers? 
We started that process a long time ago by gathering the data of what was already here, what was obviously missing, who was shopping in our community, the demographics associated with those consumers, listening to what the residents told us they were leaving the community to obtain elsewhere, and by looking at what markets are underserved in the community. 
Most of that information was part of a Marketing and Implementation Plan that we have utilized for the past four plus years and are now in the midst of updating for the community.
The updated version of the retail attraction efforts will highlight the growth we have seen in the various retail sectors, the changes in traffic patterns, the increased trade area, which includes those who are driving to our area to find their retail choices, and where the biggest gaps are in the retail marketplace that we should be focusing on.  And a whole lot more.
This updated report isn’t only about what we can use to attract what isn’t here, it’s something that existing businesses can use to grow their own market share.  The data obtained can help with marketing and advertisement strategies, understanding were a business might be able to better serve the existing retailers and a host of other areas.  
We think this plan will be able to serve the community, along with its existing and new businesses for a long time and that is the kind of thing that excites people in our profession…  And we just knew you wanted to know that.
“Educators Notes”
Our message to all of you this week is fairly simple and straightforward.
February is Career and Technical Education Month
Oklahoma CareerTech is celebrating CareerTech Education Month in February by sharing how the system powers Oklahoma.
Follow them on Facebook at OKCareerTech, on Twitter at @okcareertech and on Instagram at oklahomacareertech. Every day in February, they’ll be sharing facts about Oklahoma CareerTech and its programs that you can like, share and retweet.
Also watch for the hashtags #CTEMonth and #OkCareerTech for more about the CareerTech System and what tech centers are doing for CTE Month.
“We Like ‘Em A Lot”
From time to time we ask others in the community to share with us who they think deserves a pat on the back and some recognition for making our area a great place to live.  The individual we want to recognize this week in one such person, as they are helping to keep us safe and are actively interacting with others in our area that need a positive role model in their lives.
This week’s individual is someone who has already received one of the highest honors his city department can offer and that well deserved award is due to his passion to do his duty and serve the citizens of our area.
When we asked one of his peers to describe this individual they shared with us that this person is always on task, exudes a high level of energy, 24/7/365, and exemplifies what it means to be a servant leader.
They describe him as someone who loves to work with people, has the willingness to help anyone who needs assistance and has a soft spot in his heart to help children in need.  He’s even been known to stop by a public park while on patrol to interact with the children who are enjoying a little recreation on the basketball court.
In addition to being easy going and approachable, he has earned the respect of his fellow officers by working over 1800 service calls, taking 157 reports and making 55 arrests in 2016 alone.   That kind of activity requires a high level of energy, which is infectious to those who work with him.
While striving to do more in his chosen profession, he continues to add to his own expertise and knowledge, which makes him someone who provides a benefit to our community and the individuals who call this their home.
The person we wish to recognize this week is Michael Myers.  If you know Michael, give him a call, send him a note or an email, and tell him how much you appreciate all he does for Shawnee. And if you don’t know him, make yourself a note as someone you have to meet.  Your life will be better for knowing him.
A-1 Staffing & Recruiting Agency:  Visit http://www.a1staffingok.com/apply-now.php or contact Brandy Helm at brandy@a1staffingok.com or 405-788-0001
Absentee Shawnee Tribe:  http://www.astribe.com/astribe/?reload
BancFirst-Shawnee:  Contact Deloris Page at dpage@bancfirst.com
Black Hawk Casino:  Contact Shirley McCormick at shirley.mccormick@blackhawkcasino.org
Blue Zones:  Send resumes to jon.werger@healthways.com or visit https://workforcenow.adp.com/jobs/apply/posting.html?client=sharecare&ccId=19000101_000001&type=MP&lang=en_US#
Buckle:  Apply online at http://corporate.buckle.com/careers following application contact the store to schedule interview at 405-878-0920 
Chick Fil A in Shawnee: Apply online only at http://www.work4cfashawnee.com/
City National Bank:  Visit https://www.cnb1901.com/ or contact 866-385-3444
City of Shawnee:  Visit http://www.shawneeok.org/jobs
Citizen Potawatomi Nation:  Visit http://www.firelakejobs.com/
Daliyah Greek House:  Contact Mazin at 580-235-8999 to set up an appointment and interview.  Restaurant located at 2033 N. Harrison, Shawnee OK.
Dickson Industries:  Visithttp://www.roadproonline.com
Enviro Systems:  Visit http://www.enviro-ok.com/careers/job-opportunities/ or email Personnel@enviro-ok.com
Express Employment Professionals:  Visit http://www.expresspros.com/ or contact David Kitts at 405-275-7575
Extreme Inflatables:  Visit http://extremeinflatables.com/EI/index.php.  To apply, contact us in person at 301 N. Oklahoma, Shawnee OK, call 405-878-0747or email apply@extremeinflatables.com
Farmers Insurance:  Contact Tim Seelig at 405-377-6671 or tim.binman@farmersagency.com
First United Bank:  Contact Paul Bass at 405-273-6100 or paul@firstunitedbank.com
Freedom Personnel:  Contact Janet or Hyla at 405-275-9675
Gateway Pipeline LLC:  Visit http://www.gatewaypipeline.com and contact Kristin Paule at 405-275-0954
Gateway to Prevention & Recovery:  Submit resume to Amy Walton at awalton@gatewaytoprevention.org
GE Oil & Gas:  Visit http://www.ge.com/careers or contact Kimberly Topps at 405-395-0404
Georg Fischer:  Visit http://www.centralplastics.com, email Dani.Shields@georgfischer.com or call 405-878-3978
Global Production Solutions:  Visit http://www.globalproductionsolutions.com and contact Kristin Vinson at kvinson@gps-us.co
Indaco Metals:  Visit http://www.indacometals.com/ or contact Jordan McLaughlin at 405-273-9200
Jindal Films: Apply online at http://www.indeed.com/q-Jindal-Films-l-Shawnee,-OK-jobs.html or send resumes to careers@jindalfilms.com
Kickapoo Tribe of Oklahoma:  Visit http://kickapootribeofoklahoma.com/ and contact Vasant Hanratagorn at 405-964-2075 ext. 107, 405-605-9390 or itoffice@kickapootribeofoklahoma.com
Mills Machine Company:  Send resume to Mills Machine Company at 201 N. Oklahoma Ave., Shawnee OK 74801 or email it to chuck@millsmachine.com
Oklahoma Baptist University:  Visit http://www.okbu.edu/businessaffairs/hr/jobs.html
Primrose Retirement Community:  Visit www.primrose-careers.com
Red Lobster:  Apply online at https://www.redlobster.com/employment/
Shawnee Milling Company:  Visithttp://www.shawneemilling.comand call Jane Lewis at 405-273-7003 ext. 314      
St. Gregory’s University:  Visit http://www.stgregorys.edu/about-us/employment Development Director and Systems Analyst – All interested candidates should submit their cover letter, resume and references to hr@stgregorys.edu.
TDK Ferrites:  (Workforce Oklahoma representing TDK) Contact Malisa Daniel at 405-275-2100 ext. 397 or by email at malisa.daniel@us.tdk.com
United Dynamics, Inc.:  Visit http://united-dynamics.com/ and contact Michelle Needham at 405-275-8041 ext. 280
Vyve Broadband:  Visit http://www.vyvebroadband.com/careers.html, call Angela at 914-234-8325, email employment@vyvebb.com and send resumes to career@vyvebb.com
Wolverine Tube:  Visit http://www.wlv.com/ and contact Express Employment Professionals  at 405-275-7575
HOW TO APPLY FOR FEDERAL JOBS:  https://www.youtube.com/watch?v=HY5Z_pfFUK4
OBU –     Contact Oklahoma Baptist University and send them your job postings.  They can screen them and will be happy to
                  share them on their website.  – Visit their job board at https://okbu-csm.symplicity.com/
OSU –      Finding talented employees to drive your organization’s success can be challenging, but Oklahoma State University
                  Career Services can help.  OSU’s outstanding academic programs cultivate America’s brightest in a wide array of fields,
                  while Career Services (HireOSUgrads.com) helps make hiring OSU interns, recent grads, and alumni easy.  Available
  • Free Job Postings and Resume Browsing
  • Career Fairs and Networking Events
  • Employer Information Sessions and Tables
  • Faculty Connections
  • Customized Recruiting Strategy Assistance
Contact the Shawnee area Employer Development Coordinator Alicia Jackson (alicia.jackson@okstate.edu, 405-945-
8617) today to develop your personalized recruiting plan to Hire OSU Grads!
Shell Building Information:  http://sedf.biz/wp-content/uploads/2009/11/Shell-Building-Flyer1.pdf
Downtown Façade Grant Program – The Historic Shawnee Alliance Is Now Accepting Applications
For a complete list of guidelines and the application, visit the HSA’s web site at: www.historic- shawnee.com or contact HSA member and city planning director, Justin DeBruin, at 878-1616.
February 7:  Small Business Development Classes – Marketing Basics:  A Guide to Winning Customers
6pm at Gordon Cooper Technology Center, One John C. Bruton Dr., Shawnee OK 74804
Call 405-273-7493 for more information.
February 8:  SEDF Board Meeting
9am at SEDF Conference Room, 131 N. Bell, Suite 208, Shawnee OK 74801
Additional Dates:  3/8/17; 4/12/17; 5/10/17; 6/14/17; 7/12/17; 8/9/17; 9/13/17; 10/11/17; 11/8/17; 12/13/17
February 20:  SEDF Office Closed for President’s Day
Additional Dates: 05/29/17 Memorial Day; 07/04/17 Independence Day; 09/04/17 Labor Day; 11/10/17 Veteran’s Day; 11/23-24/17 Thanksgiving; 12/25-26/17 Christmas
February 21:  Small Business Development Classes – Small Business Social Media Marketing
6pm at Gordon Cooper Technology Center, One John C. Bruton Dr., Shawnee OK 74804
Call 405-273-7493 for more information.
February 21:  The Shawnee Educational Foundation 17th Annual Hall of Fame Banquet
6:00p at The Geiger Center, Oklahoma Baptist University.
For questions, please contact President Debbie Bosch at 405 585 412-(drdebbiebosch@gmail.com or any Board member.
March 7:  Small Business Development Classes – Dollars and Sense:  Basics of Business Finance
6pm at Gordon Cooper Technology Center, One John C. Bruton Dr., Shawnee OK 74804
Call 405-273-7493 for more information.
April 19:  Small Business Development Classes – Let’s Put Our Cities on the Map with Google
11:30am at Gordon Cooper Technology Center, One John C. Bruton Dr., Shawnee OK 74804
Call 405-273-7493 for more information.
Third Friday Each Month:  Downtown Block Party, presented by the Shawnee Art Guild
5-8pm in historic downtown Shawnee.  For more information, call 405-432-4131
Shawnee Senior Center Events:
Savvy Seniors: http://savvysenior.org/seniorresources.htm
English as a Second Language Class
6-8pm every Tuesday and Thursday, Pioneer Library, 101 N. Philadelphia, Shawnee OK 74801.  Call Janie Davis at 405-273-3334 to register.
Yoga In The Park
6:30pm Every Tuesday at Sister City Park located at the intersection of Legacy and Airport Drive, Shawnee OK
Shawnee Little Theatre:
For show listings and more information, visit http://www.shawneelittletheatre.com or call 405-275-2805
C-Bar Horsemanship
We offer many opportunities to work with children and adults with special needs through our educational and therapeutic horsemanship classes.  Visit us at www.cbarhorsemanship.org or contact us at charla@cbarhorsemanship.org.
tburg@sedf.biz   *  scaldwell@sedf.biz   *  www.sedf.biz  *  405-273-7490 * facebook.com/shawneeEDF

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